Setting Up Recurring Services for Barbershop Regulars

Why Offer Recurring Services?

Running a barbershop is about more than just cutting hair. It's about building relationships and creating a community. Offering recurring services can help strengthen these bonds and keep your chairs filled, reducing the dread of no-shows and last-minute cancellations.

Benefits of Recurring Services

• Predictable Income: Knowing you have a steady stream of appointments each month helps with budgeting and planning. For example, if you have 20 regulars who come in every month for a $30 haircut, that's $600 in predictable income.
• Customer Loyalty: Regulars who book recurring appointments are less likely to stray to the competition. They appreciate the convenience and personal connection.
• Time Management: With a steady schedule, you can manage your time and staff more effectively. This ensures you are neither overbooked nor underutilized.

Setting Up Recurring Services

Step 1: Identify Your Regulars

Start by identifying your most loyal customers. These are the folks who come in every few weeks without fail. Talk to them about setting up a recurring schedule. Most will appreciate the convenience.

Script: "Hey [Customer Name], I noticed you come in every three weeks. Would you be interested in setting up a regular slot so you never have to worry about booking?"

Example: If John comes in every three weeks for a trim, offer him a recurring slot every third Saturday at 10 AM.

Step 2: Create a Flexible Schedule

Not everyone wants the same slot every time. Offer flexibility. Maybe some customers want a weekday morning, while others prefer a Saturday afternoon. Keep a detailed calendar to manage these slots effectively.

Script: "We can set your appointment for a regular day and time, but let me know if you ever need to adjust."

Step 3: Establish a Payment Plan

Discuss how you want to handle payments. Some customers might prefer to pay per visit, while others might like a monthly billing option. Make sure your payment system is easy to understand and transparent.

Example: Offer a 10% discount for customers who pay for three months of services upfront. For instance, if a haircut costs $30, a three-month prepaid package would cost $81 instead of $90.

Script: "We offer a discount if you choose to pay for multiple appointments in advance. It’s a great way to save a bit each month."

Managing No-Shows and Cancellations

No-shows can be a real headache. Here are some tips to minimize them:

• Deposit System: Charge a small deposit when the appointment is booked. This can deter last-minute cancellations.

  Example: Require a $10 deposit for each appointment, which is deducted from the final bill.

• Clear Cancellation Policy: Make sure your customers know your cancellation policy. Consider charging a fee for late cancellations.

  Script: "We ask for a 24-hour notice for cancellations; otherwise, there is a $15 cancellation fee."

• Reminders: Send reminders the day before and the hour before the appointment.

  Example: Use SMS or email to remind clients of their upcoming appointment.

Encouraging Reviews

Positive reviews are crucial for attracting new customers and retaining current ones. Encourage your regulars to leave reviews after their appointments.

• Ask in Person: After a great haircut, ask your customer to leave a review.

  Script: "If you enjoyed your visit, would you mind leaving us a review? It really helps us out!"

• Automated Requests: Use a system that sends a review request after each appointment.

Tools to Help

Managing recurring appointments, payments, and reviews can be a lot to juggle. Consider using a tool that simplifies these tasks.

BarberPilot

With BarberPilot, you can set up a professional website with an instant price calculator and online booking with your hours. Customers can pay deposits by card when they book, and they'll receive reminders the day before and the hour before their appointment. After the job, a Google review request is sent automatically. Plus, the system supports English, Spanish, and Portuguese. Check out more features here.

Conclusion

Setting up recurring services for your barbershop regulars can create a win-win situation for both you and your customers. You get the benefit of a predictable schedule and income, while they enjoy the convenience of never having to worry about booking their next appointment. Take the time to implement these strategies and watch your community of loyal customers grow.